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Consider the Pillsbury Dough Boy, the Jolly Green Giant, the M&Ms characters, the Aflac duck and the Geico Gecko. When developing your branding strategies, consider what a brand mascot can do to help differentiate and boost awareness of your business. Those silly little characters can mean big business.

Here are some of the best articles written on the subject of brand mascot marketing.

Lawn Care Marketing Tips
Is a Brand Mascot Right For Your Business?
Do’s and Don’ts for Brand Mascots
Why Are Brand Mascots So Powerful?
How To Differentiate Your Business
Making Your Brand Mascot More Interesting

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